Health Care Marketing
Submitted by badmin on Tue, 03/01/2016 - 3:08pm
Examines approaches, strategies, and tactics of mar-keting and their application to the health care industry. Key areas of marketing include strategic market planning, the external marketing environment, buyer behavior, market segmentation, product/service development, pricing, and brand management and communication. Special emphasis is placed on the role of marketing in value creation as well as the importance of socially re-sponsible marketing practices in an organization.
Code:
HCM 325
Credit Hours:
3.00