Health Care Marketing

Examines approaches, strategies, and tactics of mar-keting and their application to the health care industry. Key areas of marketing include strategic market planning, the external marketing environment, buyer behavior, market segmentation, product/service development, pricing, and brand management and communication. Special emphasis is placed on the role of marketing in value creation as well as the importance of socially re-sponsible marketing practices in an organization.

Code: 
HCM 325
Credit Hours: 
3.00