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HCM 325 Health Care Marketing (3)

Examines approaches, strategies, and tactics of marketing and their application to the health care industry. Key areas of marketing that are studied include strategic marketing planning, the external marketing environment, buyer behavior, market segmentation, product/service development, pricing, and brand management/communication. Special emphasis will be placed on the role of marketing in value creation as well as the importance of socially responsible marketing practices in an organization.